What’s in a name (continued)

While the name was catchy and interesting, we know much more about nipple piercings and fine line tattoos than we do radiators hoses. We debated a number of names and even tried out a few popular ideas that didn’t seem to fit right. we wanted our name to reflect the good vibes in our shop and also serve to make it clear that all are welcome. 

     One night we decided to come up with a list of names that would fit with Wilmingtons aesthetic (being a beach town with plenty of wonderful visitors and also a college town with the beautiful UNCW campus nearby). The Gay Penguin came up among ideas that lacked creativity but seemed safe. We decided to risk it and make a clear stand for our LGBTQ family. it has been absolutely worth it and our name has served as the perfect pre screening tool. Every single person who walks through our door feels like family whether they are looking for a nose piercing, a butterfly tattoo, a full back piece or even just checking us out For the vibes. We couldn’t be prouder.